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Search Engine Optimization

Search Engine Optimization (SEO) is a process considered to be both an art and a science that is used to achieve high rankings in leading search engines, such as Google.

Most real estate experts agree that the three most important factors in determining the desirability of a property are: “location, location, location.” The best location for most businesses today is high placement in the major search engines. To get these desirable positions, businesses typically engage in Search Engine Optimization (SEO).

SEO is the active practice of optimizing a website by improving both on-page and off-page elements in an effort to increase positioning in the major search engines for particular keywords or phrases. Over the last decade, SEO has become one of the most effective forms of marketing available today. By focusing on valuable keywords, businesses are able to selectively target highly qualified individuals and showcase their very best advertising material. What makes this form of advertising even better is that consumers can see these business advertisements on demand. Not only is this an effective and efficient way to advertise, but it’s also the way consumers prefer to be marketed to today.